B2B. B2C. B2B2C. In-house. Agency. Regardless of what world you live in, living in the universe of brand and creative guarantees you’re fed article upon article of consumer packaged goods; and with CPG being one of the most relevant and tangible ways we, being consumers ourselves, interface with brands, it’s no surprise. We live in a world of packaging. We are introduced to new ideas that lead and corroborate our thinking, our beliefs— and receive the investment of our dollar— all through the aspirational gloss and visual experience of a physical, branded item.