Our Perspective
Unfiltered insights for the bold-minded
Steel Meets Steele
Steele Marketing Strategies was forged out of a desire to solve complex challenges in crafting sustainable marketing strategies for scaling companies specializing in the built environment. Our clients’ unique goals lead our purpose, always resulting in strong, resilient plans, built-to-suit.
Get in Loser, We’re Taking Risks: What B2B Creative Strategies can learn for CPG packaging rebrands
B2B. B2C. B2B2C. In-house. Agency. Regardless of what world you live in, living in the universe of brand and creative guarantees you’re fed article upon article of consumer packaged goods; and with CPG being one of the most relevant and tangible ways we, being consumers ourselves, interface with brands, it’s no surprise. We live in a world of packaging. We are introduced to new ideas that lead and corroborate our thinking, our beliefs— and receive the investment of our dollar— all through the aspirational gloss and visual experience of a physical, branded item.
All That Glitters Ain’t Gold: Vanity Metrics and Why Attraction Isn't Connection
In the world of digital marketing, metrics are king and it’s easy to get dazzled by shiny numbers—likes, shares, followers, and page views. But here’s the catch: all that glitters ain’t gold. Welcome to the realm of vanity metrics: the shiny statistics that look impressive on paper but often fail to translate into meaningful results.
While attraction is a good start, it’s connection that truly counts. Let’s delve into why those glittering numbers might be fool’s gold and how focusing on genuine connections can set your brand apart.
